Let’s lay down a little baseline: Dave’s background.Dave’s Guitar Shop sits quietly in the small, upper-Midwest town of LaCrosse, Wisconsin, but that doesn’t stop the world’s top players from picking up a thing or two. Like an amp for Keith Richards, or the 1954 custom Gibson Les Paul for a guy named Eric Clapton.Set those guys aside for a second, and Dave’s still has a strong fan base around the world—188,000 active customers strong, in fact. Without any paid search marketing and only a little more paid publication advertising, the store sees nearly $9 million in revenue annually. It truly is a high-end mecca for electric guitar fans (think $2,000- $5,000 on the average ticket), and even though there are 3,000 guitars on the shelf, 90% of revenue comes in online. And that’s where PayPal comes in.
Taking it easy on customers and m aking it simple to pay for purchases. Dave’s has long accepted PayPal as an online payment option, but a few years back, when the company revamped its website, the decision was made to switch all its payment processing to PayPal. That decision was driven by simplicity and security—for both the customers and the company. Adding credit to the mix m aking it easier to close sales.
Call Dave's Guitar Shop at 661-979-1895 or visit us at 5408 Ranelagh Way, Bakersfield, CA 93312. Get reviews, hours, directions, coupons and more for Dave's Guitar Shop at 1227 3rd St S, La Crosse, WI. Search for other Guitars & Amplifiers in La Crosse on YP.com.
Driving profitability in a relatively small, stagnant market is no simple task, and cost is a significant factor. Again, PayPal stood out—offering a consumer credit option that’s easy for customers, simple for the store and requires little work and no cost.“There’s no extra process, no steps we have to take,” adds Tylor. “I don’t have to teach my employees a new system. It’s just available for the customer. It’s a no-brainer. It helps customers find a way to pay you: a six- month promotional financing solution that’s really easy to use.' The results of PayPal Credit.
3Since adding a simple banner to DavesGuitar.com touting the availability of PayPal Credit 1 financing:. Total sales grew by 18%. PayPal Credit accounted for 14% of overall online business and 37% of overall sales growth. PayPal Credit transactions increased 93% while all other transactions grew by just 14%.Even if Dave’s wasn’t focused on growth or costs or margins, it’s always a good idea to make it easier for customers to say yes.
Especially when you can do so without adding overhead. The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.1 These results are based on a year-over-year analysis between May 2014 and May 2015. The results in this case study are not necessarily representative of results for all businesses that use our products, and there can be no assurance that similar results can or will be obtained by other businesses.2 PayPal Credit is subject to consumer credit approval.3 Customers get the flexibility to buy now and pay over time. Prior to July 2, 2018, the promotional offer available through PayPal Credit is No Payments + No Interest if paid in full in 6 months on orders of $99+. Starting July 2, 2018, the promotional offer is NoInterest if paid in full in 6 months on orders of $99+.
The results above are based on the promotional offer in place prior to July 2, 2018. Although travel can be expensive, people today are making it a priority and managing their budgets accordingly. In response, many travel businesses are offering consumer financing, allowing travelers to pay for purchases over time. Just like a solid packing list ensures you're ready for whatever adventures come your way while on vacation, following the checklist below helps ensure your travel business is prepared to take advantage of this opportunity to boost online sales and build customer loyalty.